Strengthening the Sales Process: Developing a Customized Sales Methodology to Increase Sales and Client Satisfaction
Join us as Chris Cassell, Sales Development Operational Excellence and Brian Groves, Sr. Director, Americas Sales Development share the story of Align Technology’s partnership with TTA on a custom foundational sales methodology and curriculum that would standardize the way employees were onboarded and trained on sales processes and best practices. Align Technology is a global medical device company with the mission of changing lives through better smiles. Well-known for their digital platform, including Invisalign Clear Aligners and the iTero Intraoral Scanner, Align reimagines and reinvents the way orthodontic and restorative treatment is presented and delivered to millions of people around the world. Looking to strengthen their sales training process at all levels of the organization and to help remain a leader in their industry, Align partnered with TTA to develop a customized sales training program that was engaging, tied in Align’s new methodology, and seamlessly integrated with Align’s culture.
In this session, we’ll discuss the great collaboration, partnership, and strategy that led Align to successfully establish a new sales methodology and training program that was agile enough to adapt to Align’s business and customer needs, tied in closely to their organization’s vision of transforming smiles and changing lives, and could easily be reinforced, trained, and coached for years to come.