Storytelling is as old as language. It engages our brains, sparks our emotions, and helps us to learn. Good storytelling can make new ideas and concepts memorable. Great storytelling can inspire behaviour change. It’s a powerful tool to create learning that has a genuine business impact.

 In this presentation, we’ll share case studies that show storytelling in action and tips on how to move your storytelling from good to great.
Finally, we’ll deep-dive into a recent success story (3 Brandon Hall Awards, plus others), showing how storytelling was the key to real business impact for Harman International.

The relatable story of an underperforming racing car provided an ideal vehicle to capture learners’ imaginations and embed crucial problem-solving concepts in a fun, memorable learning experience. The Harman car not only captured the hearts of learners but also drove widespread implementation of problem-solving techniques across the organization, with impact measured through key business metrics.