Rachel Cooke is the Chief Operating Officer at Brandon Hall Group and Principal HCM Analyst. Rachel is responsible for business operations, including client and member advisory services, marketing design, annual awards program, conferences, and overall accountability for the company’s project management function. Also, she leads initiatives covering Advancing Women in the Workplace and Diversity and Inclusion research and events. Rachel has worked in the HCM research industry for fifteen years and has held several key management and executive positions within Talent and Learning Research and Performance Improvement Industries.