Brian Groves

Brian Groves

Sr. Director, Americas Sales Development
Align Technology, Inc.

Brian has 15+ years of commercial experience in the Pharma and Med Device industry and a successful record of accomplishment both as a sales leader and as individual contributor. Among other things, he has extensive experience leading teams, building best in class sales training programs, bench strength programs, sales manager development programs, and effectively integrating technological advancement into training curriculums. Brian began his career serving honorably in the US Army Reserves while attending Marshall University in Huntington, W.V. Brian resides in Durham, N.C. and enjoys spending time with his 12-year old triplets (2 boys and a girl), playing basketball, traveling the world.

10:55 am - 11:10 am
Coral AB

Tech Talk: Strengthening the Sales Process: Developing a Customized Sales Methodology to Increase Sales and Client Satisfaction

Join us as Chris Cassell, Sales Development Operational Excellence and Brian Groves, Sr. Director, Americas Sales Development share the story of Align Technology’s partnership with TTA on a custom foundational sales methodology and curriculum that would standardize the way employees were onboarded and trained on sales processes and best practices.

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